We have dropped our prices on select products even further. View the details on any product with the symbol and click the Lowest Price tag to view our additionally discounted price.
Authorized dealers are requested by their suppliers to advertise their products at a minimum selling price. This is known as MAP (Manufacturer Advertised Price); the crossed out price on our web site. We can often offer a discounted price after displaying the MAP price to the user. To view our discounted price, simply click the Lowest Price Tag in the product details page or add the item to your shopping cart.